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Macrowikinomics: Rebooting Business and the World

Macrowikinomics: Rebooting Business and the World

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Macrowikinomics: Rebooting Business and the World

by Don Tapscott; Anthony D. Williams

  • Used
Condition
Bien
ISBN 10
184887720X
ISBN 13
9781848877207
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About This Item

Atlantic Books, Limited, 2010. Tapa blanda. Bien. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Buen estado de conservación. The sequel to the international 1 bestseller, Wikinomics.   Wikinomics showed how mass collaboration was changing businesses around the world.   MacroWikinomics takes it beyond the boardroom to show how the mass collaboration is revolutionizing the way we live, work, and create.   The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy.   MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

Synopsis

In their 2007 bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever. Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable. Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: cling to the old industrial-era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You'll meet innovators such as: * An Iraq veteran whose start-up car company is "staffed" by over 4,500 competing designers and supplied by microfactories around the world * A microlending community where 570,000 individuals help fund new ventures-from Angola to Vietnam * An online community for people with life-altering diseases that also serves as a large-scale research project * An astronomer who is mapping the universe with the help of 250,000 citizen scientists Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world. Visit www.Macrowikinomics.com.

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Details

Bookseller
LIBROS TOBAL ES (ES)
Bookseller's Inventory #
87500
Title
Macrowikinomics: Rebooting Business and the World
Author
Don Tapscott; Anthony D. Williams
Format/Binding
Tapa blanda
Book Condition
Used - Bien
Quantity Available
1
Binding
Paperback
ISBN 10
184887720X
ISBN 13
9781848877207
Publisher
Atlantic Books, Limited
Date Published
2010

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