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Lovemarks

Lovemarks

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Lovemarks

by Roberts, Kevin

  • Used
  • Good
  • Hardcover
Condition
Good
ISBN 10
157687270X
ISBN 13
9781576872703
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About This Item

powerHouse Books, 2005. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Lovemarks is a marketing technique that is intended to replace the idea of brands and is a book of the same name whose theme is the same, written by Kevin Roberts, Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi, and are promoted by him and his company. Roberts claims, "Brands are running out of juice". He considers that love is what is needed to rescue brands.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G157687270XI3N00
Title
Lovemarks
Author
Roberts, Kevin
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
2
ISBN 10
157687270X
ISBN 13
9781576872703
Publisher
powerHouse Books
Place of Publication
New York, New York, U.s.a.
Date Published
2005

Terms of Sale

ThriftBooks

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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