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The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More

by Anderson, Chris

  • Used
  • Very Good
  • Paperback
Condition
Very Good
ISBN 10
1401302378
ISBN 13
9781401302375
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About This Item

Paperback. Very Good.

Synopsis

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR001708362
Title
The Long Tail: Why the Future of Business is Selling Less of More
Author
Anderson, Chris
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
3
ISBN 10
1401302378
ISBN 13
9781401302375
Publisher
Hyperion
Place of Publication
New York
This edition first published
July 11, 2006

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Seller rating:
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GORING BY SEA, West Sussex

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