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The Little Blue Book Of Advertising: 52 Small Ideas That Can Make A Big Difference
by Lance, Steve; Woll, Jeff
- Used
- near fine
- Hardcover
- first
- Condition
- Near Fine/Near Fine
- ISBN 10
- 1591841240
- ISBN 13
- 9781591841241
- Seller
-
Woodlawn, Illinois, United States
Payment Methods Accepted
About This Item
New York, New York, U.S.A.: Portfolio, 2006. First Edition 1st Printing. Hardcover. Near Fine/Near Fine. 12mo - over 6¾" - 7¾" tall. First Edition (Number Line With The One Present). The Book Has Minor Edge Wear And A Rem. Mk. On The Lower Page Edges. The Unclipped Jacket Has Minor Wear.
Synopsis
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
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Details
- Bookseller
- Granada Bookstore (Member IOBA)
(US)
- Bookseller's Inventory #
- 005831
- Title
- The Little Blue Book Of Advertising: 52 Small Ideas That Can Make A Big Difference
- Author
- Lance, Steve; Woll, Jeff
- Format/Binding
- Hardcover
- Book Condition
- Used - Near Fine
- Jacket Condition
- Near Fine
- Quantity Available
- 1
- Edition
- First Edition 1st Printing
- ISBN 10
- 1591841240
- ISBN 13
- 9781591841241
- Publisher
- Portfolio
- Place of Publication
- New York, New York, U.S.A.
- Date Published
- 2006
- Pages
- 270
- Size
- 12mo - over 6¾" - 7&
- Keywords
- Advertising - Handbooks, Manuals, Etc.; Marketing - Handbooks, Manuals, Etc.; Advertising. Advertising & Promotion, General
- Product_type
- Remainder
Terms of Sale
Granada Bookstore (Member IOBA)
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Granada Bookstore (Member IOBA)
Biblio member since 2013
Woodlawn, Illinois
About Granada Bookstore (Member IOBA)
I have a small inventory of about 23,000 titles. I sell from my own property and only on-line. I started selling on line in 1999. This is my Fourth year with Biblio.
Glossary
Some terminology that may be used in this description includes:
- 12mo
- A duodecimo is a book approximately 7 by 4.5 inches in size, or similar in size to a contemporary mass market paperback. Also...
- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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