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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

by Lance, Steve; Woll, Jeff

  • Used
  • Good
  • Hardcover
Condition
Good
ISBN 10
1591841240
ISBN 13
9781591841241
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Memphis, Tennessee, United States
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About This Item

Portfolio, 2006-07-06. hardcover. Good. 5x1x7.

Synopsis

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

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Details

Bookseller
Gulf Coast Books US (US)
Bookseller's Inventory #
1591841240-3-28703148
Title
The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
Author
Lance, Steve; Woll, Jeff
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
1591841240
ISBN 13
9781591841241
Publisher
Portfolio
Place of Publication
New York, New York, U.s.a.
Date Published
2006-07-06
Size
5x1x7
X weight
12 oz

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Gulf Coast Books

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About the Seller

Gulf Coast Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Memphis, Tennessee

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