The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
by Lance, Steve; Woll, Jeff
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 1591841240
- ISBN 13
- 9781591841241
- Seller
-
Memphis, Tennessee, United States
Payment Methods Accepted
About This Item
Synopsis
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
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Details
- Bookseller
- Gulf Coast Books (US)
- Bookseller's Inventory #
- 1591841240-3-28703148
- Title
- The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
- Author
- Lance, Steve; Woll, Jeff
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 1591841240
- ISBN 13
- 9781591841241
- Publisher
- Portfolio
- Place of Publication
- New York, New York, U.s.a.
- Date Published
- 2006-07-06
- Size
- 5x1x7
- X weight
- 12 oz