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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
by Lance, Steve, Woll, Jeff
- Used
- Condition
- Used - Very Good
- ISBN 10
- 1591841240
- ISBN 13
- 9781591841241
- Seller
-
Frederick, Maryland, United States
Payment Methods Accepted
About This Item
Portfolio. Used - Very Good. Very Good condition. Very Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.
Synopsis
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
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Details
- Bookseller
- Wonder Book
(US)
- Bookseller's Inventory #
- L15A-01654
- Title
- The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
- Author
- Lance, Steve, Woll, Jeff
- Book Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10
- 1591841240
- ISBN 13
- 9781591841241
- Publisher
- Portfolio
- Place of Publication
- New York, New York, U.s.a.
- This edition first published
- July 6, 2006
Terms of Sale
Wonder Book
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.
About the Seller
Wonder Book
Biblio member since 2003
Frederick, Maryland
About Wonder Book
With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.
Glossary
Some terminology that may be used in this description includes:
- Remainder Mark
- Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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