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The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference

The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference

The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big

The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference

by Jeff Woll; Steve Lance

  • Used
  • Very Good
  • Hardcover
Condition
Very Good
ISBN 10
1591841240
ISBN 13
9781591841241
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About This Item

Penguin Publishing Group, 2006. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G1591841240I4N00
Title
The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference
Author
Jeff Woll; Steve Lance
Format/Binding
Hardcover
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
1591841240
ISBN 13
9781591841241
Publisher
Penguin Publishing Group
Place of Publication
New York, New York, U.s.a.
Date Published
2006

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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