Legacy; A Biography of Moses and Walter Annenberg

Boston, MA: Little, Brown and Company, 1999. First Printing. Hardcover. Very good/Very good. 615 pages. Illustrations. Appendices. Notes. Bibliography. Index. Sticker on rear DJ. Inscribed (long inscription) by the author. From the bestselling biographer of Pamela Digby Churchill Hayward Harriman comes a multi-generational saga of one of America's wealthiest and most controversial families--the Annenbergs. Derived from a review posed on-line. Few biographers convey their subjects' business abilities and personalities with equal acuity, but Washington-based journalist Christopher Ogden has done just that in this accomplished portrait of Moses Annenberg (1877-1942) and his son, Walter. Depicting Prussian-born Moe's rise in American publishing, Ogden captures the innovative circulation gimmicks and bare-knuckled competitive tactics that fueled the success of newspapers like the The Inquirer in Philadelphia and the Daily Racing Form (the Annenbergs' cash cow). He also unsparingly but sympathetically depicts Moe's terrible temper and willed blindness to the shadiness of some of his business practices and associates, which led to a two-year jail stint for tax evasion before he came home to die. Spoiled only son Walter, born in 1908, didn't really grow up until his father's conviction shocked him into finally focusing on the family assets, which he further enhanced by creating such pioneering niche publications as Seventeen and TV Guide. Ogden nails Walter's complex character as well, doing particularly well in evaluating the younger Annenberg's famous philanthropy--partly the result of his mother's nurturing and partly a burning desire to justify his father's choices and remove any taint from his legacy. A combination of colorful history and father-son drama.