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Leap: How to Thrive in a World Where Everything Can Be Copied
by Yu, Howard
- Used
- Hardcover
- Condition
- Very Good/Very Good
- ISBN 10
- 1610398815
- ISBN 13
- 9781610398817
- Seller
-
Tokyo, Japan
Payment Methods Accepted
About This Item
US: PublicAffairs, 2018. Hardcover. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Every business faces the existential threat of competitors producing cheape r copies. Even patent filings, market dominance and financial resources can 't shield them from copycats. So what can we do - and, what can we learn fr om companies that have endured and even prospered for centuries despite cop ycat competition? In a book of narrative history and practical strategy, IMD professor of man agement and innovation Howard Yu shows that succeeding in today's marketpla ce is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product i s made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app - WeChat, Tokyo-based Interne.
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Details
- Bookseller
- Infinity Books Japan (JP)
- Bookseller's Inventory #
- RWARE0000062367
- Title
- Leap: How to Thrive in a World Where Everything Can Be Copied
- Author
- Yu, Howard
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good/Very Good
- Quantity Available
- 1
- ISBN 10
- 1610398815
- ISBN 13
- 9781610398817
- Publisher
- PublicAffairs
- Place of Publication
- US
- Date Published
- 2018
- Bookseller catalogs
- Business / Management;
Terms of Sale
Infinity Books Japan
We return books after seven days, if the customer is not 100% happy with our transaction.
About the Seller
Infinity Books Japan
Biblio member since 2006
Tokyo
About Infinity Books Japan
Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.
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