Kellogg on Integrated Marketing
by Dawn Iacobucci
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0471204765
- ISBN 13
- 9780471204763
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
Hardback. New. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780471204763
- Title
- Kellogg on Integrated Marketing
- Author
- Dawn Iacobucci
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0471204765
- ISBN 13
- 9780471204763
- Publisher
- Wiley
- Place of Publication
- Somerset, New Jersey, U.s.a.
- This edition first published
- 2002-08
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...