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Kellogg on Integrated Marketing

Kellogg on Integrated Marketing

Kellogg on Integrated Marketing

Kellogg on Integrated Marketing

by Dawn Iacobucci

  • New
  • Hardcover
Condition
New
ISBN 10
0471204765
ISBN 13
9780471204763
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About This Item

Hardback. New. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780471204763
Title
Kellogg on Integrated Marketing
Author
Dawn Iacobucci
Format/Binding
Hardback
Book Condition
New
Quantity Available
1
Binding
Hardcover
ISBN 10
0471204765
ISBN 13
9780471204763
Publisher
Wiley
Place of Publication
Somerset, New Jersey, U.s.a.
This edition first published
2002-08

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The Saint Bookstore

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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