Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
by Alice M. Tybout
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0471690163
- ISBN 13
- 9780471690160
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
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About This Item
Hardback. New. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.
Synopsis
"This book is given by Patty Winegar in honor of Kara Winegar"--Bookplate. Includes bibliographical references and index.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- B9780471690160
- Title
- Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
- Author
- Alice M. Tybout
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 10
- Binding
- Hardcover
- ISBN 10
- 0471690163
- ISBN 13
- 9780471690160
- Publisher
- Wiley
- Place of Publication
- Somerset, New Jersey, U.s.a.
- This edition first published
- September 29, 2005
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...