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International Business : The Challenges of Globalization

International Business : The Challenges of Globalization

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International Business : The Challenges of Globalization

by Wild, Kenneth L., Ball, Alverne, Wild, John J

  • Used
Condition
Used - Good
ISBN 10
0133866246
ISBN 13
9780133866247
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About This Item

Pearson Education, Limited. Used - Good. Used book that is in clean, average condition without any missing pages.

Synopsis

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
8980978-6
Title
International Business : The Challenges of Globalization
Author
Wild, Kenneth L., Ball, Alverne, Wild, John J
Book Condition
Used - Good
Quantity Available
1
Binding
Paperback
ISBN 10
0133866246
ISBN 13
9780133866247
Publisher
Pearson Education, Limited
This edition first published
January 25, 2015

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About the Seller

Better World Books

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Reno, Nevada

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