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Getting the Best from Your Ad Agency
by Joe Marconi
- Used
- near fine
- Hardcover
- first
- Condition
- Near Fine/Near Fine
- ISBN 10
- 1557381798
- ISBN 13
- 9781557381798
- Seller
-
WINFIELD, Kansas, United States
Payment Methods Accepted
About This Item
Chicago, IL : Probus Publishing Company, 1991 Probus Publishing Company, Chicago, IL. 1991. Hardcover. First Printing by Line Number. Book is tight, square, and unmarked but for F/O name on the FFFP. Book Condition: Near Fine; scant shelfwear to head, tail, and tips. DJ: Near Fine; slight bumping to head; light rubbing to panels. Maroon cloth boards and spine with bright gilt lettering on the spine. 257 pp 8vo. This book is the first of its kind that deals in-depth with initiating and building a lasting and successful relationship with an advertising agency. Selecting an ad agency is an important part of a marketing plan, but getting the most for your money from them involves choosing an agency uniquely qualified to promote your company or product and use their creative talent to attain your marketing goals. An extensive glossary, up-to-date references and resources, and a special crash-course in advertising. A clean very presentable copy.
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Details
- Bookseller
- Walnut Valley Books/Books by White
(US)
- Bookseller's Inventory #
- 011196
- Title
- Getting the Best from Your Ad Agency
- Author
- Joe Marconi
- Format/Binding
- Hardcover
- Book Condition
- Used - Near Fine
- Jacket Condition
- Near Fine
- Quantity Available
- 1
- Edition
- 1st Edition
- ISBN 10
- 1557381798
- ISBN 13
- 9781557381798
- Publisher
- Probus Publishing Company
- Place of Publication
- Chicago, IL
- Date Published
- 1991
- Size
- 8vo - over 7¾ - 9¾
- Keywords
- advertising, marketing, ad agency, creativity, market strategy, media planning, budgeting, campaign execution, business promotion,
Terms of Sale
Walnut Valley Books/Books by White
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or in the unfortunate event, damaged. All books are packed and wrapped with care to avoid shifting during shipment and edge/tip strikes during the mailing process.
About the Seller
Walnut Valley Books/Books by White
Biblio member since 2018
WINFIELD, Kansas
About Walnut Valley Books/Books by White
Walnut Valley Books is a small independent home-based business with the bulk of my holdings being of an American military nature covering everything from the Revolutionary War to the current wars in Iraq and Afghanistan. I also have holdings of books on the Middle East, the southwestern United States (New Mexico especially, Kansas related titles, Oklahoma related titles, and other regionally specialized books. All of my holdings are hand-selected to be good quality books of interest to the reader, historian, or the collector. In addition to the above, you will also find a wide range of other topics such as Medical, US History, autobiographical, biographical, sports, women's studies, and many other eclectic topics.
Glossary
Some terminology that may be used in this description includes:
- Tail
- The heel of the spine.
- Shelfwear
- Minor wear resulting from a book being place on, and taken from a bookshelf, especially along the bottom edge.
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- Rubbing
- Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.
- Gilt
- The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
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