No Filter: The Inside Story of Instagram – Winner of the FT Business Book of the Year Award

Paperback / softback. New. "<p><b>Winner of the <i>FT</i> & McKinsey Business Book of the Year Award 2020</b><br /><b><br />'Deeply researched and highly entertaining.' </b><i>The Times</i><br /><b>'Lively and revealing.' </b><i>Economist</i><br /><b>'Clear-eyed and objective.' </b><i>New York Times</i><br /><br /><b>The inside story of the how Instagram took over the world.</b><br /><br />Drawing on interviews with all the key figures at Instagram, <i><b>No Filter</b></i> vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.<br /><br />The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.<br />_____<br /><br /><b>One of the best books of the year according to: </b><b><i>The Times