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Festival and Special Event Management

Festival and Special Event Management

Festival and Special Event Management

Festival and Special Event Management

by Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell

  • Used
  • Paperback
Condition
Used
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Seller rating:
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Luddenham, New South Wales, Australia
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About This Item

Milton, Qld: Wiley, 2008. non Fiction. Used. Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

Synopsis

Previous ed.: 2005. Includes bibliographical references and index.

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Details

Bookseller
Petes Loved Books AU (AU)
Bookseller's Inventory #
Product_1428
Title
Festival and Special Event Management
Author
Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
Format/Binding
Non Fiction
Book Condition
Used
Quantity Available
1
Binding
Paperback
Publisher
Wiley
Place of Publication
Milton, Qld
Date Published
2008
Weight
0.00 lbs
Bookseller catalogs
www.peteslovedbooks.com;

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About the Seller

Petes Loved Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2021
Luddenham, New South Wales

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