Fairview farms: the home of richer and better milk. [Panoramic hand-coloured advertising photograph depicting the pastoral scene of East Portland’s Fairview Farms Guernsey cows grazing in front of the green-roofed barn].

Portland, OR: E. Thayer, [Commercial Art Photographer, 2731-715 W. 3rd Ave.], [ca. 1925]. Oblong folio. One hand-coloured photo printed on thick matte finish stock, sized 11.25 x 19.25 in., w/ caption and photographer’s imprint w/in the negative at lower right corner (minor dustsoiling, age toning to fore-edges), still a VG image. This splendid large panoramic advertising photo offers a superb example from a hustling commercial photographer between the World Wars in the Pacific Northwest. Thayer marketed his talents to the wealthy upper classes in the Portland area, by offering beautifully hand-coloured large display photographs of their businesses, impressive homes, interiors and exteriors, and even offering Christmas cards and calendars to send to their friends, business associates, and family as a specialty. Famed for his coloured photographic images of bucolic 1920s log cabin homes tucked away in forest glens, he has captured the broad green fields, rolling hills, of this historic dairy best known for their locally grown “Golden Guernsey Milk” products. Founded by Eckelman (1885-1966), a German-American immigrant, and his brother Paul, before World War I, the Fairview Dairy became well known for its’ glass-lined inslulated tanks sanitizing plant, and efficient service. In the 1970’s Fairview Farms joined the Mayflower Farms dairy cooperative, and the brand disappeared. No examples located in Worldcat, or other collections. See: Fairview Farms, Portland Dairy Famrs, PDXHistory (2020); Lockley, History of the Columbia River Valley From The Dalles to the Sea, Vol. III (1928), pp. 834-835.