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Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

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Emotional Branding: The New Paradigm for Connecting Brands to People

by Zyman, Sergio

  • Used
  • Very Good
  • Hardcover
Condition
Very Good
ISBN 10
1581150784
ISBN 13
9781581150780
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About This Item

Hardback. Very Good.

Synopsis

Marc Gobé is the co-founder and former CEO of Desgrippes Gobé, one of the top 10 branding firms in the world. He is now the President of Emotional Branding LLC, a NY-based experiemental think tank and consulting firm. Designer, photographer, filmmaker, respected author, and sought after public speaker, Gobé focuses on connecting brands emotionally with people in a positive way. Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors , Graphis , VM+SD , the Brand Design Association, the Art Directors Club, and Clio. He is a member of the exclusive world-class network of Vantage Marketplace LLC, a subsidiary of Goldman Sachs. Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. He is a regular design columnist on BusinessWeek.com. Gobé is the author of three previous books with Allworth Press, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007) .

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR001821554
Title
Emotional Branding: The New Paradigm for Connecting Brands to People
Author
Zyman, Sergio
Format/Binding
Hardback
Book Condition
Used - Very Good
Quantity Available
4
Binding
Hardcover
ISBN 10
1581150784
ISBN 13
9781581150780
Publisher
Allworth Press
Place of Publication
New York, New York, U.s.a.
This edition first published
January 15, 2001

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GORING BY SEA, West Sussex

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