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Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

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Emotional Branding: The New Paradigm for Connecting Brands to People

by Gobe, Marc

  • Used
  • Very Good
  • Paperback
Condition
Very Good
ISBN 10
1581156723
ISBN 13
9781581156720
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About This Item

Allworth Press, 2/9/2010 12:00:01 AM. paperback. Very Good. 1.0630 in x 8.8976 in x 6.0630 in.

Synopsis

Marc Gobé is the co-founder and former CEO of Desgrippes Gobé, one of the top 10 branding firms in the world. He is now the President of Emotional Branding LLC, a NY-based experiemental think tank and consulting firm. Designer, photographer, filmmaker, respected author, and sought after public speaker, Gobé focuses on connecting brands emotionally with people in a positive way. Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors , Graphis , VM+SD , the Brand Design Association, the Art Directors Club, and Clio. He is a member of the exclusive world-class network of Vantage Marketplace LLC, a subsidiary of Goldman Sachs. Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. He is a regular design columnist on BusinessWeek.com. Gobé is the author of three previous books with Allworth Press, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007) .

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Details

Bookseller
Open Books US (US)
Bookseller's Inventory #
mon0000758966
Title
Emotional Branding: The New Paradigm for Connecting Brands to People
Author
Gobe, Marc
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
1581156723
ISBN 13
9781581156720
Publisher
Allworth Press
Date Published
2/9/2010 12:00:01 AM
Size
1.0630 in x 8.8976 in x 6.0630 i
Bookseller catalogs
Book;
X weight
0.9634 lb

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About the Seller

Open Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Chicago, Illinois

About Open Books

Open Books is a nonprofit bookstore in Chicago, IL, carrying all types of used books. All proceeds benefit book giveaways to those who lack access and literacy programming.

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