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Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People
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Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe

  • Used
Condition
UsedAcceptable
ISBN 10
1581150784
ISBN 13
9781581150780
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About This Item

UsedAcceptable. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.

Synopsis

Marc Gobé is the co-founder and former CEO of Desgrippes Gobé, one of the top 10 branding firms in the world. He is now the President of Emotional Branding LLC, a NY-based experiemental think tank and consulting firm. Designer, photographer, filmmaker, respected author, and sought after public speaker, Gobé focuses on connecting brands emotionally with people in a positive way. Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors , Graphis , VM+SD , the Brand Design Association, the Art Directors Club, and Clio. He is a member of the exclusive world-class network of Vantage Marketplace LLC, a subsidiary of Goldman Sachs. Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. He is a regular design columnist on BusinessWeek.com. Gobé is the author of three previous books with Allworth Press, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007) .

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Details

Bookseller
Blue Vase Books LLC US (US)
Bookseller's Inventory #
31UTLL002P9R_ns
Title
Emotional Branding: The New Paradigm for Connecting Brands to People
Author
Marc Gobe
Book Condition
UsedAcceptable
Quantity Available
1
Binding
Hardcover
ISBN 10
1581150784
ISBN 13
9781581150780
Publisher
Allworth Press
Place of Publication
New York, New York, U.s.a.
This edition first published
January 15, 2001

Terms of Sale

Blue Vase Books LLC

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About the Seller

Blue Vase Books LLC

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This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Interlochen, Michigan

About Blue Vase Books LLC

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