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Emotional Branding: The New Paradigm for Connecting Brands to People
by Gobe, Marc
- Used
- Condition
- Used - Good
- ISBN 10
- 1581156723
- ISBN 13
- 9781581156720
- Seller
-
Frederick, Maryland, United States
Payment Methods Accepted
About This Item
Synopsis
Marc Gobé is the co-founder and former CEO of Desgrippes Gobé, one of the top 10 branding firms in the world. He is now the President of Emotional Branding LLC, a NY-based experiemental think tank and consulting firm. Designer, photographer, filmmaker, respected author, and sought after public speaker, Gobé focuses on connecting brands emotionally with people in a positive way. Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors , Graphis , VM+SD , the Brand Design Association, the Art Directors Club, and Clio. He is a member of the exclusive world-class network of Vantage Marketplace LLC, a subsidiary of Goldman Sachs. Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. He is a regular design columnist on BusinessWeek.com. Gobé is the author of three previous books with Allworth Press, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007) .
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Details
- Bookseller
- Wonder Book
(US)
- Bookseller's Inventory #
- L19B-02607
- Title
- Emotional Branding: The New Paradigm for Connecting Brands to People
- Author
- Gobe, Marc
- Book Condition
- Used - Good
- Binding
- Paperback
- ISBN 10
- 1581156723
- ISBN 13
- 9781581156720
- Publisher
- Allworth Press
- This edition first published
- 2010-02-09
Terms of Sale
Wonder Book
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