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Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

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Emotional Branding: The New Paradigm for Connecting Brands to People

by Gobe, Marc

  • Used
Condition
UsedVeryGood
ISBN 10
1581156723
ISBN 13
9781581156720
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About This Item

UsedVeryGood. Never used! Moderate wear to corners/edges from shelving. Book has a small crease/tear on cover.

Synopsis

Marc Gobé is the co-founder and former CEO of Desgrippes Gobé, one of the top 10 branding firms in the world. He is now the President of Emotional Branding LLC, a NY-based experiemental think tank and consulting firm. Designer, photographer, filmmaker, respected author, and sought after public speaker, Gobé focuses on connecting brands emotionally with people in a positive way. Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors , Graphis , VM+SD , the Brand Design Association, the Art Directors Club, and Clio. He is a member of the exclusive world-class network of Vantage Marketplace LLC, a subsidiary of Goldman Sachs. Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. He is a regular design columnist on BusinessWeek.com. Gobé is the author of three previous books with Allworth Press, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007) .

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Details

Bookseller
Book Outpost US (US)
Bookseller's Inventory #
51WNGN000GYJ_ns
Title
Emotional Branding: The New Paradigm for Connecting Brands to People
Author
Gobe, Marc
Book Condition
UsedVeryGood
Quantity Available
4
Binding
Paperback
ISBN 10
1581156723
ISBN 13
9781581156720
Publisher
Allworth Press
This edition first published
2010-02-09

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About the Seller

Book Outpost

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Blawnox, Pennsylvania

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