Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness
by Michael J. Naples
- Used
- Good
- Hardcover
- Condition
- Good/No Jacket
- Seller
-
Macon, Georgia, United States
Payment Methods Accepted
About This Item
New York: Association of National Advertisers, 1979. Some highlighting and writing in book. Hard Cover. Good/No Jacket. 4to - over 9¾" - 12" tall.
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Details
- Bookseller
- ThrowTheBookAtEm (US)
- Bookseller's Inventory #
- 000879
- Title
- Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness
- Author
- Michael J. Naples
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Jacket Condition
- No Jacket
- Quantity Available
- 1
- Publisher
- Association of National Advertisers
- Place of Publication
- New York
- Date Published
- 1979
Terms of Sale
ThrowTheBookAtEm
All returns must be delivered within 2 weeks.
About the Seller
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...