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E-commerce 2016: Business, Technology, Society

E-commerce 2016: Business, Technology, Society

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E-commerce 2016: Business, Technology, Society

by Laudon, Kenneth C./ Traver, Carol

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  • Hardcover
Condition
New
ISBN 10
0133938956
ISBN 13
9780133938951
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About This Item

Pearson College Div, 2016. Hardcover. New. 12 edition. 809 pages. 10.50x8.50x1.50 inches.

Synopsis

For undergraduate and graduate courses in business.Understanding The Vast And Expanding Field of E-CommerceLaudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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Details

Bookseller
Revaluation Books GB (GB)
Bookseller's Inventory #
1-0133938956
Title
E-commerce 2016: Business, Technology, Society
Author
Laudon, Kenneth C./ Traver, Carol
Format/Binding
Hardcover
Book Condition
New New
Quantity Available
1
ISBN 10
0133938956
ISBN 13
9780133938951
Publisher
Pearson College Div
Date Published
2016

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About the Seller

Revaluation Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Exeter, Devon

About Revaluation Books

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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