Die Neue Graphik / The New Graphic Art / Le Nouvel Art Graphique: its origins, its evolution, its peculiarities, its tasks, its problems, its manifestations and its furture prospects, compiled with a commentary.

New York / Basel, SW: Hastings House / Teufen, Ar., A. Niggli, ( 1959 ). First edition. Hardcover. Very Good/issued without. Square octavo, 248 pages, clothbacked boards, rear joint repaired, in publisher's worn slipcase. Scarce.

"This international pictorial survey takes modern graphic art from its origins through the present-day achievements and concludes with a look into the future. Although 'graphic art' is limited here to art in the service of advertising, there is no limit to the artistic value of the means employed - this is a selection of the best work in the field, past and present. Contemporary graphic art - work done since the end of the World War II - is presented in the second and more comprehensive, part of the book. It includes a wide range of media and techniques, among which are: Newspaper advertisements, leaflets, catalogues, posters, displays, lettering, packages, business stationery, trade markes and devices." Trilingual text, in Englilsh, German and French. 432 illustrations of which 12 are in full colour. Printed in Switzerland. "Gerstner is one of the most important innovators in typography, commercial art and corporate design - Swiss National Library." Includes treatments of trade marks, book jackets, posters, magazines etc.