Desperately Seeking the Audience

Routledge, London and New York, 1996. Reprint. Softcover. Very Good Condition. preface and acknowledgements, introduction: (Not) Knowing the Television Audience), notes, bibliography and index. Colour illustrated card cover, with black and white coloured titles to the front panel and white coloured titles to the backstrip. "Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of the complex and dynamic role in everyday life. Remains surprisingly limited. This major contribution to the current debate about 'the audience' in television goes beyond the official knowledge produced by the television institutions to open up new avenues for understanding television audiences. Looking closely at both American and European approaches to the TV audience, Ien Ang gives us new insights into television culture, with the audience seen not as an object to be controlled, but as active social subjects, engaging with television in stubbornly contradictory ways." -- from the rear panel blurb. Minor creasing to the book corners with reading. Creases to the backstrip. Age toning of the textblock edges. Size: Trade Paperback. [7], VIII - XII, [1] 2-203, [1] pages,. Please refer to accompanying picture (s). Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Film, Radio & Television; Sociology & Culture. ISBN: 041505270X. ISBN/EAN: 9780415052702. Inventory No: 0116609. . 9780415052702