![Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers](https://d3525k1ryd2155.cloudfront.net/f/022/620/9780066620022.IN.0.m.jpg)
![Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream](https://d3525k1ryd2155.cloudfront.net/f/022/620/9780066620022.IN.0.m.jpg)
Stock Photo: Cover May Be Different
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
- Used
- Condition
- Used - Very Good
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Seller
-
Waltham, Massachusetts, United States
Payment Methods Accepted
About This Item
HarperBusiness. Used - Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Synopsis
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- More Than Words Inc.
(US)
- Bookseller's Inventory #
- BOS-H-09b-01492
- Title
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Author
- Geoffrey A. Moore
- Book Condition
- Used - Very Good
- Binding
- Unknown
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Publisher
- HarperBusiness
- Place of Publication
- New York
- This edition first published
- 1999
- LCCN
- 98055078
Terms of Sale
More Than Words Inc.
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
More Than Words Inc.
Biblio member since 2016
Waltham, Massachusetts
About More Than Words Inc.
More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.