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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream
Stock Photo: Cover May Be Different

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

  • Used
Condition
UsedGood
ISBN 10
0060517123
ISBN 13
9780060517120
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About This Item

UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.

Synopsis

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.

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Details

Bookseller
Off The Shelf LLC US (US)
Bookseller's Inventory #
4WILKM00JFVV
Title
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Author
Geoffrey A. Moore
Book Condition
UsedGood
Quantity Available
2
Binding
Paperback
ISBN 10
0060517123
ISBN 13
9780060517120
Publisher
Collins
Place of Publication
New York, New York, U.s.a.
This edition first published
August 20, 2002

Terms of Sale

Off The Shelf LLC

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Off The Shelf LLC

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2021
Imperial, Missouri

About Off The Shelf LLC

Hello! We are a used book seller out of St Louis Missouri.

Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....

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