Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 0887305199
- ISBN 13
- 9780887305191
- Seller
-
Seattle, Washington, United States
2 Copies Available from This Seller
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About This Item
HarperCollins Publishers, 1991. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0887305199I3N01
- Title
- Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
- Author
- Geoffrey A. Moore
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 2
- ISBN 10
- 0887305199
- ISBN 13
- 9780887305191
- Publisher
- HarperCollins Publishers
- Place of Publication
- New York, Ny, U.s.a.
- Date Published
- 1991
Terms of Sale
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ThriftBooks
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Seattle, Washington
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