![Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers](https://d3525k1ryd2155.cloudfront.net/h/314/871/1194871314.0.m.jpg)
![Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream](https://d3525k1ryd2155.cloudfront.net/h/314/871/1194871314.0.m.jpg)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Moore, Geoffrey A
- Used
- Acceptable
- Paperback
- Condition
- Acceptable
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Seller
-
Seattle, Washington, United States
2 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
HarperBusiness, 1999. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- ThriftBooks
(US)
- Bookseller's Inventory #
- G0066620023I5N00
- Title
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Author
- Moore, Geoffrey A
- Format/Binding
- Paperback
- Book Condition
- Used - Acceptable
- Quantity Available
- 2
- ISBN 10
- 0066620023
- ISBN 13
- 9780066620022
- Publisher
- HarperBusiness
- Place of Publication
- New York
- Date Published
- 1999
- LCCN
- 98055078
Terms of Sale
ThriftBooks
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
ThriftBooks
Biblio member since 2018
Seattle, Washington
About ThriftBooks
From the largest selection of used titles, we put quality, affordable books into the hands of readers
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...