California Pacific International Exposition official guide souvenir program and picture book.

San Diego, CA: America’s Exposition, [1935]. 8vo. 76 pp. With text illustrations, photos, illustrated ads, 1 large folding map. Colour-illustrated softcovers, cover art of two Californio’s dancing, Junket Ice Cream ad on rear cover (minor shelfwear, minor rubbing), still VG copy, w/ ticket from the “Foot Relief Station” laid-in, and former ownership markings; from the library of Prof. Marvin Nathan. First edition, of this guidebook to the very successful California Pacific International Exposition held in San Diego over two years at the depths of the Great Depression to revive the Southern California economy, which featured a number of unusual concessions and exhibits such as the Gold Gulch, Lost Continent of Mu, the Zoro Garden Nudist Colony, and the “One Ton Mechanical Man.” Several of the exhibits used at the recently closed Century of Progress Exposition in Chicago, 1933-1934, were re-used for the CPIE. Requa (1881-1941), famed San Diego architect, was one of the founders of the very influential Requa & Jackson architectural firm, and were the architects of choice in San Diego and Los Angeles during the booming 1920s, who developed the “Southern California Architecture” style, drawing upon the historical architecture of the Colonial Mexico, the Pueblos of the Southwest, and the Moorish features from Spain and North Africa was the Master Architect for the California Pacific International Exposition of 1935-36, and preserved the buildings which are still evident in Balboa Park.