Building Brands Directly : Creating Business Value from Customer Relationships by Stewart Pearson

Macmillan, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780333639078

Macmillan Business, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780333639078

Macmillan, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780333639078

Macmillan. 1996 first edition hardback pub Macmillan in very good, near as new condition, with very good unclipped dj; UK dealer . Very Good. Hardback. 1st Edition.. 1996.

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Hardback. New. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.