Branding the Man : Why Men Are the Next Frontier in Fashion Retail
by Bertrand Pellegrin
- Used
- Very Good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 1581156634
- ISBN 13
- 9781581156638
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Synopsis
Bertrand Pellegrin is a global retail and brand development consultant specializing in strategic positioning, customer insight, and creative direction for a broad range of projects in experience retail. Previously he was a senior retail strategist with Gensler Worldwide. His extensive experience in Asia includes posts as the Asia-Pacific director of marketing for the luxury department store Lane Crawford (Hong Kong) Ltd. He has also provided his expertise as a brand development consultant for Louis Vuitton (LVMH), Gucci, and Lotte Department Stores in Korea, among others. Mr. Pellegrin is also a veteran of U.S. network television, producing and directing numerous award-winning news, documentary, and entertainment programs for which he has received over fifteen awards including three Emmy Awards for excellence.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G1581156634I4N00
- Title
- Branding the Man : Why Men Are the Next Frontier in Fashion Retail
- Author
- Bertrand Pellegrin
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 1581156634
- ISBN 13
- 9781581156638
- Publisher
- Skyhorse Publishing Company, Incorporated
- Place of Publication
- New York
- Date Published
- 2009
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