Brand Manners: How to Create the Self Confident Organization to Live the Brand by Hamish Pringle; William Gordon - 2001-03-15

Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Hardback. Good.

Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 2001. Lovely crisp clean hardcover 1st edition. Minor shelfwear otherwise appears unread. From the publisher:"When a firm's employees convey a brand's essence in everything they do on its behalf for its customers and other stakeholders, they can improve significantly their success in the market place. At the same time they can make the world a better place for themselves and their customers. The customer's perception of the quality of service received in a given situation is almost entirely a function of their pre-existing expectations created by the brand. Perceived brand performance depends, to a large degree, on whether these expectations were, or were not, satisfied as a result of a customer's interaction with employees in the delivery of the product of the service. Hamish Pringle and William Gordon show how an oragnisation can ensure a holistic delivery of the brand. The authors have put together a solid framework… Read More

Wiley, 2001-03-15. Hardcover. New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,

Wiley & Sons, Incorporated, John. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.

US: Wiley, 2001. Hardcover. Near Fine/Near Fine. How to create an organizational culture that promotes brand image and build s customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep interaction. That's why, as the authors of this gro undbreaking book clearly demonstrate, one of the biggest challenges facing top management at brand-reliant companies is to ensure that their whole org anization, especially those staff members who interact directly with custom ers, "live the brand." With the help of case studies chronicling the succes s (and failure) stories of several international brand giants, the authors develop a comprehensive framework that managers can use to evaluate custome r brand expectations and create a branded service culture that meets or exc eeds those expectations, every time. Among other things, readers learn prov en techniques for enlisting a sales force, call service, shop floor, and ev en the entire boardroom into doing… Read More

John Wiley & Sons, 2001. Hardcover. Good. Former library book. Damaged dust jacket. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.

John Wiley & Sons, Chichester, 2001. Hardcover. Good.

hardcover. Good. Access codes and supplements are not guaranteed with used items.