BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown, Carol Orsborn Ph.D
- Used
- Very Good
- Hardcover
- Condition
- Very Good /Very Good
- ISBN 10
- 0814473903
- ISBN 13
- 9780814473900
- Seller
-
Wellington, Auckland, New Zealand
Payment Methods Accepted
About This Item
AMACOM. Very Good. 6.25 x 0.75 x 9.25 inches. Hardcover. 2006. 256 pages. <br>Foreword by Paco Underhill With Baby Boomer wome n spending well over a trillion dollars a year on goods and servi ces, the days of women 40+ being ignored by marketers are numbere d. Overthrowing stereotypes of aging, the groundswell of awarenes s is no less than a marketing revolution. BOOM is a comprehensi ve ... .
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Details
- Bookseller
- bookexpress.co.nz (NZ)
- Bookseller's Inventory #
- 805f
- Title
- BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
- Author
- Mary Brown, Carol Orsborn Ph.D
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Quantity Available
- 1
- ISBN 10
- 0814473903
- ISBN 13
- 9780814473900
- Publisher
- AMACOM
- Place of Publication
- New York
- Date Published
- 2006
- Keywords
- consommateurs, --, attitudes,ge?ne?ration, du, baby-boom,consumer, behavior,women, consumers,baby, boom, generation,marketing,consommatrices
Terms of Sale
bookexpress.co.nz
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About the Seller
bookexpress.co.nz
Biblio member since 2022
Wellington, Auckland
About bookexpress.co.nz
Book Express Ltd is a new small used bookseller located in Wellington, New Zealand. Our goal is to provide a great buying experience to people who want quality books at reasonable prices. We are keen to buy good condition books for cash.