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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer  Woman

BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

by Mary Brown, Carol Orsborn Ph.D

  • Used
  • Very Good
  • Hardcover
Condition
Very Good /Very Good
ISBN 10
0814473903
ISBN 13
9780814473900
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Item Price
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About This Item

AMACOM. Very Good. 6.25 x 0.75 x 9.25 inches. Hardcover. 2006. 256 pages. <br>Foreword by Paco Underhill With Baby Boomer wome n spending well over a trillion dollars a year on goods and servi ces, the days of women 40+ being ignored by marketers are numbere d. Overthrowing stereotypes of aging, the groundswell of awarenes s is no less than a marketing revolution. BOOM is a comprehensi ve ... .

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Details

Bookseller
bookexpress.co.nz NZ (NZ)
Bookseller's Inventory #
805f
Title
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
Author
Mary Brown, Carol Orsborn Ph.D
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Very Good
Quantity Available
1
ISBN 10
0814473903
ISBN 13
9780814473900
Publisher
AMACOM
Place of Publication
New York
Date Published
2006
Keywords
consommateurs, --, attitudes,ge?ne?ration, du, baby-boom,consumer, behavior,women, consumers,baby, boom, generation,marketing,consommatrices

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bookexpress.co.nz

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About the Seller

bookexpress.co.nz

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2022
Wellington, Auckland

About bookexpress.co.nz

Book Express Ltd is a new small used bookseller located in Wellington, New Zealand. Our goal is to provide a great buying experience to people who want quality books at reasonable prices. We are keen to buy good condition books for cash.

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