Biography of an Idea: Memoirs of Public Relations Counsel by Bernays, Edward L - 1965

USA: Newstrack, 1984. Audio Book. Good. Paperback. First Edition. 24mo - over 5" - 5¾" tall. "Public relations Counsel Edward L. Bernays was the advisor of presidents from Coolidge through Eisehhower, and his clients included the United States Government." - from case. Narrated by Merwin Smith. Unmarked with average wear. A sound copy. Bibliographic references: Larson 3, Cole p.27..

New York: Simon and Schuster, 1965.

New York: Simon and Schuster and T.B. Harms Company, 1965. Book. Good. Hardcover. First Printing. 8vo - over 7¾" - 9¾" tall. 849 pages including index and black and white photographic plates. "...Bernays is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Here he describes the many national movements, social beliefs, trends, fashions and fads that have been the result of his carefully planned public relations activities... Reveals the secrets, the techniques, the causes and consequences of his glamorous and crucial, yet little understood profession... A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Unmarked. Binding sound. Average wear. A sound copy of this important work. Bibliographic references: Larson 3, Cole p.27..

First edition of the father of public relations' biography. Octavo, original cloth, illustrated. Signed by Edward L. Bernays on FEP. Inscribed to James Leasor - British Author. Jacket design by Alfred Zalon. Condition good with light marks to outer pages edges and minor foxing. Small bump to lower right cover. Dustcover good with marks from shelfwear. Top back of dustcover with abrasion. The author is the pioneer of Public Relations (PR) who did more than anyone else to establish its principles, practices and ethics. The book is his autobiography, of which Eric Hodgins has written: [It] "is inextricably entwined with some of the most socially significant years this republic ever under-went," and about the author, ".you, of course are responsible for a considerable amount of the changes you record." A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generationâ s most… Read More

New York: Simon and Schuster, 1965. First edition of the father of public relations' biography. Octavo, original cloth, illustrated. Boldly signed by Edward L. Bernays on the front free endpaper. Fine in a near fine price-clipped dust jacket. Jacket design by Alfred Zalon.