The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
by Shell, G. Richard; Moussa, Mario
- Used
- Good
- Paperback
- Condition
- Good
- ISBN 10
- 0143114042
- ISBN 13
- 9780143114048
- Seller
-
Memphis, Tennessee, United States
Payment Methods Accepted
About This Item
Synopsis
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo , they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Gulf Coast Books (US)
- Bookseller's Inventory #
- 0143114042-3-28537140
- Title
- The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
- Author
- Shell, G. Richard; Moussa, Mario
- Format/Binding
- Paperback
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0143114042
- ISBN 13
- 9780143114048
- Publisher
- Penguin Books
- Place of Publication
- U.s.a.
- Date Published
- 2008-12-30
- Size
- 5x0x8
- X weight
- 10 oz