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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Guy Kawasaki

  • Used
  • Very Good
  • Paperback
Condition
Very Good
ISBN 10
1591840562
ISBN 13
9781591840565
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About This Item

Portfolio Hardcover, 2004-09-09. Paperback. Very Good. 0.9000 in x 9.3000 in x 6.5000 in.

Synopsis

A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way.   It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea. But what does it take to turn your idea into action?    Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.   In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.   From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

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Details

Bookseller
Open Books US (US)
Bookseller's Inventory #
mon0000224491
Title
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author
Guy Kawasaki
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
1591840562
ISBN 13
9781591840565
Publisher
Portfolio Hardcover
Place of Publication
New York, New York, U.s.a.
Date Published
2004-09-09
Size
0.9000 in x 9.3000 in x 6.5000 i
Bookseller catalogs
Book;
X weight
0.8500 lb

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Open Books

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About the Seller

Open Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Chicago, Illinois

About Open Books

Open Books is a nonprofit bookstore in Chicago, IL, carrying all types of used books. All proceeds benefit book giveaways to those who lack access and literacy programming.

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