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Englewood Cliffs, NJ: Prentice Hall, 1995-01. Third Edition. Hardcover. Very Good. 8x1x10. No Stock Photos! We photograph every item. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client…
Read More Advertising: Principles and Practice by William Wells; John Burnett; Sandra E. Moriarty - 1995-01
by William Wells; John Burnett; Sandra E. Moriarty
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Advertising: Principles and Practice
by William Wells; John Burnett; Sandra E. Moriarty
- Used
- good
- Hardcover
Prentice Hall, 1995-01. Hardcover. Good.
- Bookseller Ergodebooks (US)
- Format/Binding Hardcover
- Book Condition Used - Good
- Quantity Available 1
- Binding Hardcover
- ISBN 10 0137228694
- ISBN 13 9780137228690
- Publisher Prentice Hall
- Date Published 1995-01
We have 4 copies available starting at €4.66.
Advertising: Principles and Practice: 3rd Edition
by Wells, William; Burnett, John; Moriarty, Sandra
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Advertising Principles and Practice
by Wells
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North Saanich, British Columbia, Canada
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College or University level textbook on advertising covers foundations, strategy, media, operations and creativity. Near fine text no dust jacket, none issued.
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Advertising: principles and practice
by William Wells, John Burnett
- Used
- very good
- Hardcover
- Condition
- Used - Very Good
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- No dj as issued
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- third edition
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780137228690 / 0137228694
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Wellington, Auckland, New Zealand
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Prentice Hall. Very Good. 260mm / 210mm. Hardcover. 1995. third edition. 815 pages. <br>Exceptionally real-world in focus with examples, i ssues, and applications interlaced throughout this best-selling i ntroduction to both the theory and practice of advertising provid es important insights into how advertising is done, who does it, and the critical questions that must be resolved. .
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Advertising: Principles & Practice, 3rd
by Wells, William; Moriarty, Sandra E.; Burnett, John
- Used
- Hardcover
- Condition
- Used - Very Good Condition
- Edition
- 3rd Edition
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- Hardcover
- ISBN 10 / ISBN 13
- 9780137228690 / 0137228694
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Burgin, Kentucky, United States
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Prentice Hall, Upper Saddle River, NJ, 1995. 3rd Edition. Hardcover. Very Good Condition. The text is clean, the cover is in nicre condition. Quantity Available: 1. ISBN: 0137228694. ISBN/EAN: 9780137228690. Pictures of this item not already displayed here available upon request. Inventory No: 1560765145. . 9780137228690
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