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Advertising and the Mind of the Consumer, What Works, What DoesnÕt and Why

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Advertising and the Mind of the Consumer, What Works, What DoesnÕt and Why

by Sutherland, Max

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  • as new
Condition
As New
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Seller rating:
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MELBOURNE, Victoria, Australia
Item Price
€24.58
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About This Item

Sydney: Allen & Unwin, 1993. reprint. As New. octavo. stiff wrappers xvi + 246pp., figures, diags., tables, notes, index ,

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Details

Bookseller
Andrew Barnes Booksellers AU (AU)
Bookseller's Inventory #
K312849
Title
Advertising and the Mind of the Consumer, What Works, What DoesnÕt and Why
Author
Sutherland, Max
Book Condition
New As New
Edition
reprint
Publisher
Allen & Unwin
Place of Publication
Sydney
Date Published
1993
Size
octavo
Keywords
Advertising, Consumer, Shopping, Psychology, Mass Media, Marketing
Bookseller catalogs
Politics & Law;

Terms of Sale

Andrew Barnes Booksellers

BOOKS MAY BE RETURNED FOR ANY REASON. POSTAGE REFUNDED IF IN THE VIEW OF BIBLIO BOOK WAS INACCURATELY DESCRIBED

About the Seller

Andrew Barnes Booksellers

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
MELBOURNE, Victoria

About Andrew Barnes Booksellers

We are a general, Internet only bookseller with 25 years experience, specialising in Military & Russian material. We have operated on-line for 9 years

Glossary

Some terminology that may be used in this description includes:

Reprint
Any printing of a book which follows the original edition. By definition, a reprint is not a first edition.
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Octavo
Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...
Wrappers
The paper covering on the outside of a paperback. Also see the entry for pictorial wraps, color illustrated coverings for...
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