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Wharton on Making Decisions
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Wharton on Making Decisions Hardcover - 2001

by Stephen J. Hoch (Editor); Howard C. Kunreuther (Editor); Robert E. Gunther (With)


From the publisher

Perspectives from leaders in decision science at Wharton
Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

First line

What is the cost of poor decisions?

Details

  • Title Wharton on Making Decisions
  • Author Stephen J. Hoch (Editor); Howard C. Kunreuther (Editor); Robert E. Gunther (With)
  • Binding Hardcover
  • Edition U. S. EDITION
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York
  • Date March 16, 2001
  • Illustrated Yes
  • ISBN 9780471382478 / 0471382477
  • Weight 1.43 lbs (0.65 kg)
  • Dimensions 9.31 x 6.35 x 1.19 in (23.65 x 16.13 x 3.02 cm)
  • Library of Congress subjects Decision making, Group decision making
  • Library of Congress Catalog Number 00053369
  • Dewey Decimal Code 658.403

About the author

STEPHEN J. HOCH is the John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania. He previously taught at the University of Chicago.
HOWARD C. KUNREUTHER is the Cecelia Yen Koo Professor of Decision Sciences and Public Policy and Management, and Codirector of the Risk Management and Decision Process Center at the Wharton School, University of Pennsylvania.
ROBERT E. GUNTHER served as coordinating writer for Wharton on Dynamic Competitive Strategy and Wharton on Managing Emerging Technologies.
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by Kunreuther, Howard; Gunther, Robert; Hoch, Steve; Hoch, Stephen J. [Editor]; Kunreuther, Howard C. [Editor]; Gunther, Robert E. [Contributor];

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